Course Description:

This course on digital marketing will equip students with the skills and knowledge necessary to succeed in the dynamic and ever-changing world of online marketing. Through a combination of theoretical and practical coursework, students will gain a comprehensive understanding of a range of digital marketing tools and techniques, including SEO, SEM, SMO, SMM, and email marketing.

The course will begin by introducing students to keyword research and competitor analysis, as well as the importance of keyword density and ease of readability. Students will also learn about structured data markup, meta tags, and sitemaps, and will explore the algorithms used by search engines to rank websites in search engine results pages (SERPs). They will also learn about site submission and link building, as well as the importance of domain authority, HTTP/2, TSL, and mobility.

In addition, students will gain hands-on experience in managing Google Ads campaigns, including remarketing and retargeting campaigns. They will also learn about social media optimization (SMO) and social media marketing (SMM), including how to manage business pages and product showcases, reach out to customers, and expand their network. They will also learn about sales strategies, including sales funnels and calls to action.

The course will also cover email marketing, including how to generate and validate email IDs, create mailing themes, design templates, and manage auto mail responders. Students will also learn about the importance of timing and frequency when it comes to email marketing, as well as how to analyze and report on the effectiveness of their campaigns.

Finally, the course will cover the fundamentals of press releases and content creation, including the differences between blogs and articles, how to write compelling content, and how to bring all the news columns together for maximum impact. Students will also learn about the pros and cons of back channel marketing, how to bring quality publishers to the table, and how to analyze and replan their marketing strategies for maximum effectiveness.

By the end of this course, students will have gained a comprehensive understanding of a range of digital marketing tools and techniques, and will be well-prepared to pursue careers in digital marketing, content creation, and related fields. They will also be able to apply their newfound knowledge and skills to their own businesses or projects, helping them to reach a wider audience and achieve greater success.

Course Outcomes:

Completing this course in digital marketing will provide students with a variety of career benefits, including:

• Enhanced Career Prospects: Digital marketing is an in-demand field, and completing this course will help students to stand out to potential employers. With a solid foundation in SEO, SEM, SMO, SMM, and email marketing, students will be well-prepared to pursue a variety of careers in digital marketing, content creation, and related fields.
• Higher Earning Potential: With a deep understanding of digital marketing tools and techniques, students will be better positioned to negotiate higher salaries and compensation packages. Digital marketing professionals are highly valued, and companies are often willing to pay a premium for their skills and expertise.
• Increased Flexibility: Digital marketing is a highly flexible field, with many opportunities for remote work and freelance assignments. Completing this course will provide students with the skills and knowledge necessary to pursue a variety of work arrangements, from full-time employment to freelance work and entrepreneurship.
• Improved Business Outcomes: In addition to career benefits, completing this course in digital marketing can also lead to improved business outcomes for students who own or operate their own businesses. By applying the strategies and techniques learned in this course, students can increase website traffic, generate more leads, and ultimately increase revenue.
• Continued Learning: Digital marketing is a rapidly-evolving field, and completing this course will provide students with a solid foundation for ongoing learning and development. As new tools and techniques emerge, students will be well-positioned to stay ahead of the curve and continue to grow and develop in their careers.

Technologies Covered:

• Google Analytics: GA4
• Google Search Console
• Google Ads
• Link Building
• Directory Submission
• On-page Off-page Optimization
• Email Marketing
• Press Releases
• Content Writing
• Other Search Engines
• Reporting & Management

Career Path:

Completing a course in digital marketing can lead to a variety of career paths, including:

• Digital Marketing Manager: Digital marketing managers oversee all aspects of a company’s digital marketing strategy, including SEO, SEM, SMM, email marketing, and more. They work with cross-functional teams to develop and execute marketing campaigns, analyze performance metrics, and identify opportunities for growth.
• Social Media Manager: Social media managers are responsible for managing a company’s social media presence, including creating and posting content, responding to comments and messages, and analyzing performance metrics. They work closely with the marketing team to ensure social media efforts align with overall marketing goals.
• SEO Specialist: SEO specialists are responsible for improving a company’s search engine rankings by optimizing website content, conducting keyword research, and analyzing performance metrics. They work closely with the marketing and development teams to implement SEO best practices and improve website performance.
• Content Marketing Manager: Content marketing managers are responsible for developing and executing a company’s content marketing strategy, including creating blog posts, ebooks, videos, and other content types. They work with cross-functional teams to ensure content aligns with overall marketing goals and resonates with the target audience.
• Email Marketing Manager: Email marketing managers are responsible for developing and executing a company’s email marketing campaigns, including creating email templates, managing email lists, and analyzing performance metrics. They work closely with the marketing team to ensure email campaigns align with overall marketing goals and resonate with the target audience.
• Digital Marketing Consultant: Digital marketing consultants work with companies on a project basis to develop and execute digital marketing strategies. They provide guidance and expertise on SEO, SEM, SMM, email marketing, and other digital marketing tactics to help companies achieve their marketing goals.

These are just a few of the many career paths available in digital marketing. With a solid foundation in digital marketing, graduates of this course will have the skills and knowledge necessary to pursue a variety of rewarding careers in this field.

Duration & Schedule:

• Course Duration: 6 Months
• Session Duration: 1.5 hrs per session
• Classes: Alternate Days Basis- MWF or TTS

Additional Time for Question & Answer, Brain Storming & Group Discussion

Fees & Payments:

• Total Sum Payable: ₹ 52,000/- @ One Go
• Plan II – Registration: ₹ 2,000/- Down Payment: ₹ 20,000/- first month, then ₹ 8,000/- x 5 month